Coming from California, the HARD crew has always been representative in my image of the current state of electronic music. When I was first discovering electronic music back in 2008, HARD events were completely forming my image of what was cool and trendy in the scene. The HARD festival lineups used to be composed of artists such as MSTRKRFT, Justice, Fake Blood, Treasure Fingers, Tiga, and Boys Noize to name a few. These artists make up some of the grassroots of electro house, a genre that has completely changed from its origins.
Even though the current electro house sound is centered on meatball bros and “PLUR” ravers in fuzzy boots waiting for that “epic drop” at the main stage of a festival, it’s old sound was a huge staple in the American electronic music scene, as supported by HARD. The current state of HARD isn’t as representative of this old electro house scene, but it still very much so representative of what is currently catching on in the American electronic music scene HARD promotes some of the best international sounds of electronic music to the American crowd,
In 2014, the main Californian HARD events (HARD Summer and HARD Day Of The Dead) really showed the world that they are well versed in electronic music from all over. These festivals promoted some of our favorite labels such as Bromance, Dirtybird and OWSLA. But they even went deeper into techno by bringing out artists such as Seth Troxler, Josh Wink, The Martinez Brothers, Jamie Jones, Maya Jane Coles and Danny Daze. The combination of these international techno legends, with the up-and-coming relevant American DJs really sets a new standard for festivals all over. It brings together a lot of different types of music, to represent something progressive, the current sound of the generation.